Messenger Chatbot for Estate Agents. Get qualified buyer and seller leads automatically delivered to your inbox through Facebook Messenger!
Have you ever experienced showing 20, 30, or even 50+ homes to buyers that seemingly never make a decision? Just about every estate agent has had those feelings. The wasted time, effort and loss of business.
Messenger bots are a great way to qualify your leads. Bots can ask a set of questions automatically to qualify potential clients, determine their motivation and their sense of urgency, are they buyers or sellers, etc. Potential clients can also book appointments within the Messenger bot.
This should give you more time to focus on the clients that you feel are most likely to do business with you.
Is Facebook Messenger better than Email? YES!
It’s so good, according to a study by Hubspot, messenger boasts open rates that are 242% higher than email.
SoWhat The Heck is Facebook Messenger Marketing?
For some people, Facebook Messenger IS Facebook.
For estate agents, it offers a few amazing benefits that email or display ads don’t:
- You get access to their profile.
- People are more likely to engage with you on Facebook Messenger than an email.
- Many people, especially millennials, rarely use email.
- Ability to offer people instant responses via chatbots any time, 24/7.
- Target users on Instagram messenger as well as Facebook since Facebook owns both.
- Increased audience size. Messenger apps have more active users than on Facebook, Instagram, Twitter, and Linkedin.
Click to check out a chart from Business Insider’s Messaging App Report:
Millennials don’t want to talk to you…… until they do. Then they expect near immediate response. Your Estate Agency Bot will email you immediately when you have a lead.
Messenger Chatbots build and nurture an audience on complete automation. The Estate Agents then take over to help the client through the next phase. The Chatbot will serve you warm leads automatically. This easy audience building system allows you to focus on serving your clients.
An Estate Agency Bot gives you a distinct advantage to connecting with the 25–45 year old demographic (78% use Messenger)
There are a number of ways to use Messenger Chatbot in your Estate Agency, like promote “open house” evenings, inform potential buyers when a particular house comes on the market, etc. Here’s an idea to inspire campaigns:
Campaigns Ideas for Buyer Leads
Free Ebooks on specific market data
Behind the scenes data you have that will be irresistible for your leads?
No matter what you choose, just remember to be as specific as possible in your title.
Something like “This one type of Twickenham Home Sold 3 x Faster” will work much better than “Fastest Selling Homes in Twickenham”.
Facebook Ads that when clicked, open inside of Messenger to instantly start the conversation
Provide visual way to raise awareness of your Messenger bot in the online and offline world.
Messenger Chatbot for Estate Agents. Collect qualified warm buyer and seller leads automatically popping in to your inbox!