92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.
According to Nielsen’s latest Global Trust in Advertising report. Source www.Nielsen.com
If you have a bricks and mortar business, then you must use Location-Based Facebook Marketing right now to leverage the power of social media. And you don’t even have to have a big social media presence to get started!
Anyone with a smart phone can “Check-In” or publicly acknowledge where they are at any given time. This has many benefits, especially if the place being “Checked-In” to is your business:
The check-in is visible to the friends of the person checking in – providing additional exposure to the business.
The check-in can be used to leverage additional sales of products or services. If this is encouraged from the actual business location (and not advertised on Facebook) then the business owner is complying with the Facebook Guidelines for Promotions.